![]() ![]() Co-owner Elisa Marshall says they attract 80% of new customers from Instagram. The classic example is Mast Brothers, the Brooklyn-based chocolate shop who wrap their subpar chocolate bars in beautiful patterned papers. When the French bakeshop Maman first opened, they gained renown not for their delicious nutty chocolate chip cookies, but for the patterned blue-and-white coffee cups. Even with no advertising budgets, their products reach a wider audience through foodie Instagram feeds. ![]() Investing in beautiful and distinctive food wrappers, cups and containers has proven to be a boon for small businesses and mom and pop coffee shops. Van Leeuwen co-founder Laura O’Neill and partners Pete and Ben Van Leeuwen worked closely with storied design firm Pentagram to make their pints and trucks ”very Instagrammable,” says O’Neill. ![]() Redesigning packaging so it “looks good on social media,” is a deliberate strategy. ![]()
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